Is Social Media A Good Career Path? – Find Out How

Written By Shahzaib Arshad

Is social media a good career path? To ace the new world of work, you must master social media. That’s for sure.

An ever-increasing number of employers look at job candidate’s social media profiles as part of the screening process.

Is Social Media A Good Career Path? – Find Out 6 Exciting Careers

Social media is a good career path because it is a rapidly growing industry with many opportunities.

It is also a great way to connect with people and build relationships. And it makes sense: in today’s world, much of our lives play out online.

You’re missing out on valuable opportunities if you’re not active on social media. Such as building your brand and expanding your professional network.

So why not dig into social media and make it your career? Some great career paths in social media include:

1. Social Media Manager:

Although becoming a manager takes time and experience, it’s a great way to earn a high salary in the social media industry.

Fast-paced - Is Social Media A Good Career Path

The average salary for a social media manager is $53,061 per year in the United States. (Payscale)

A social media manager creates, executes, and measures the results of a brand’s social media strategy. 

A typical day in the life of a social media manager might include:

– Creating and curating content

– Engaging with followers

– Monitoring social media analytics

– Reporting on results, etc.

Do you have what it takes to be a social media manager?

2. Social Media Strategist:

If you’re interested in the strategy behind social media, becoming a social media strategist might be the right career.

They develop strategies for how a brand can use social media to achieve its marketing and business goals. 

This might involve:

– Conducting research

– Analyzing data

– Identifying trends

– Creating and executing plans

– And more.

The average salary for a social media strategist is $55,587 per year in the United States. (Payscale)

How is SM Strategist different from SM Manager? The answer is simple. The social media strategist creates the strategy while the social media manager executes it.

3. Community Manager:

A community manager is responsible for managing online communities. This might involve moderating forums, creating content, and engaging with users.

A community manager builds and maintains a brand’s presence on social media.

A typical day in the life of a community manager might include:

– Creating and implementing community guidelines

– Monitoring and moderating user-generated content

– Engaging with users

– Reporting on community activity, etc.

The average salary for a community manager is $54,010 per year in the United States. (Payscale)

A community manager is interested in social media and enjoys working with people.

4. Social Media Analyst:

After a brand has been active on social media for a while, social media analysts’ work comes in.

They are responsible for analyzing data and making recommendations based on their findings.

This might involve:

– Analyzing social media analytics

– Identifying trends

– Making recommendations for improvement

– Reporting the results of their work, etc.

The average salary for a social media analyst is $53,728 per year in the United States. (Payscale)

There are many different types of analysts. Some specialize in social media, while others focus on marketing, data, etc.

5. Social Media Coordinator:

A social media team would likely be lost without a social media coordinator.

As the name suggests, coordinators coordinate social media activities. The role is somewhat like that of a project manager.

A typical day in the life of a social media coordinator might include:

Relationships - Is Social Media A Good Career Path

– Managing social media schedules

– Assigning tasks to team members

– Engaging with users, etc.

The average salary for a social media coordinator is $41,707 per year in the United States. (Payscale)

A social media coordinator is a significant entry-level role for someone interested in social media.

6. Social Media Marketer:

Social media marketers are responsible for creating and executing social media campaigns.

This might involve:

– Creating and curating content

– Planning and managing budgets

– Delivering reports, etc.

The average salary for a social media marketer is $57,234 per year in the United States. (Payscale)

The difference between this role and the social media manager is that marketers create campaigns while managers carry them out.

They focus on the big picture while managers focus on the day-to-day tasks.

Which Social Media Career Is Right For You?

Now you know a little more about each social media role. Now it’s time to decide which one is right for you.

The best way to do this is to assess your skills, interests, and goals.

1. What Skills Are Necessary For Each Role?

The skills necessary for each role vary. But some common skills are required for all of these roles.

Some of these skills include:

1.1 Excellent Written & Verbal Communication:

This is one of the essential skills for all of these roles. You’ll be communicating with team members, clients, and customers daily.

Therefore, you must have excellent communication skills. Not only do you need to be able to communicate clearly.

But you also need to be able to do so in a way that is respectful and professional.

When you are applying for any of these roles, be sure to highlight your excellent communication skills.

1.2 Strong Organizational Skills:

Another essential skill for all of these roles is solid organizational skills. With so many moving parts, you must be able to keep track of everything.

This includes deadlines, tasks, projects, etc. If you’re not naturally organized, that’s okay.

There are plenty of tools and resources that can help you to stay on top of things.

The important thing is that you’re aware of your need for organization. And that you’re willing to put in the work to make it happen.

1.3 The Ability To Work Independently:

Most of these roles will require you to work independently at times. This means that you need to be selfmotivated and stay on task.

If you need constant supervision, these roles might not fit you well.

Also, if you’re uncomfortable with change, you might want to reconsider. Social media is an ever-changing landscape.

Therefore, those who can adapt quickly will be the most successful.

1.4 Good People Skills:

All of these roles require good people skills. But, again, this is because you’ll be working with people daily.

You need to be able to build relationships. And you need to be able to resolve conflict.

These roles might not suit you if you’re not a people person. However, to be a people person, you don’t have to be extroverted.

But you need to be able to relate to others and build relationships.

1.5 Basic Design Skills:

Finally, basic design skills are a plus for these roles. But, again, this is because you’ll likely be creating content at some point.

Master social media - Is Social Media A Good Career Path

And it’s always helpful to be able to design your content. However, don’t let the lack of design skills dissuade you from applying for these roles.

You can always learn the necessary skills if you’re a quick learner.

2. What Interests Do You Have?

The interests necessary for each role vary. But some common interests are essential for all of these roles.

Some of these interests include:

2.1 A Passion For Social Media:

This should be a given. But it’s worth mentioning nonetheless. If you don’t have a passion for social media, these roles might not suit you.

You need to enjoy using social media platforms. And you need to be excited about the potential that they have.

2.2 An Interest In Technology:

Since you’ll be working with social media, it’s helpful to have an interest in technology.

You don’t need to be a tech expert. But it’s helpful to be familiar with the latest trends and technologies.

Not just in social media but in general. That means keeping up with the latest news, trends, and products.

2.3 A Creative Mind:

All of these roles require creativity. Whether you’re creating content or coming up with strategies, you need to be able to think outside the box.

If you’re not a creative person, that’s okay. There are plenty of tools and resources that can help you to be more creative.

But it’s essential to be aware of your need for creativity. And to be willing to put in the work to make it happen.

2.4 Good Research Skills:

All of these roles will require you to do some research. This is because you need to be up-to-date on the latest trends.

You also need to be able to find information quickly. And you need to be able to evaluate the accuracy of that information.

These roles might not suit you if you’re not a good researcher. To be a good researcher, you need to be patient and detail-oriented.

You also need to be able to use a variety of resources. And you need to be able to think critically about the information that you find.

3. Your Goals:

Before deciding if social media is a good career path, it’s essential to consider your goals. So, what are you looking for in a career?

What are your long-term goals? What are your short-term goals? Answering these questions will help you to decide if social media is right for you.

Online world

For instance, social media might not suit you if you’re looking for a stable career with long-term potential.

This is because the social media landscape is constantly changing. And what works today might not work tomorrow.

Therefore, if you’re looking for stability, you might want to consider another field.

On the other hand, if you’re looking for a creative and fast-paced career, then social media might be suitable for you.

This is because social media is about creativity and new ideas. It’s also about being able to adapt to change quickly.

What Are The Advantages Of Working In Social Media?

There are several advantages to working in social media. Not only is it a fast-paced and creative field, but it also offers a lot of opportunities.

Some of the advantages of working in social media include:

1. You Can Work From Anywhere:

One of the great things about social media is that you can work from anywhere. All you need is a computer and an internet connection.

You can work from home, in a coffee shop, or anywhere. And you can do it all on your schedule.

Although not all jobs are like this, many social media roles offer flexibility.

If you want to work from home or if you want to travel, then social media might be the perfect career for you.

2. There’s Always Something New To Learn:

The social media world is constantly changing. And that means there’s always something new to learn.

If you’re the type who likes to stay up-to-date on the latest trends, then social media is an excellent career for you.

You’ll never get bored with social media because there’s always something new to learn.

3. You Can Be Creative:

Social media is all about being creative. If you’re a creative person, then social media is the perfect place for you to showcase your talent.

In social media, you can be creative in several ways. For example, you can create content, and you can come up with strategies. Also, you can even design graphics.

Many social media roles require you to be creative. And if you’re not a creative person, then you need to be willing to learn.

What Are The Disadvantages Of Working In Social Media?

Although there are a lot of advantages to working in social media, there are also some disadvantages. These include:

1. It Can Be A Fast-Paced Environment:

You need to be prepared for a fast-paced environment when you work in social media. Things can change quickly, and you need to be able to adapt.

If you like a slow-paced and predictable work environment, choose another field.

And if you’re not good at handling change, social media might not suit you.

2. It Can Be Stressful:

The fast-paced and ever-changing nature of social media can also be stressful. What works today might not work tomorrow.

Handling change or stress

The stress of deadlines, and the need to be always on, can be challenging to handle.

Social media might not suit you if you don’t handle stress well.

3. You Need To Be Available:

Because social media is all about being immediate, you need to be available. You need to be able to respond quickly to comments and questions.

Also, you must be available to post content when it’s most relevant. If you’re not available or are not good at being responsive, then social media might not be suitable for you.

For instance, you’re a night owl. But you need to be available during the day to post content. In this case, social media might not be your best career.

4. It Can Be Negative:

The social media world can be negative. And if you’re not thick-skinned, it might not suit you.

You need to be able to handle negative comments and criticism. And you also need to be able to deal with trolls.

This negativity can be challenging to deal with. And if you’re not good at handling it, then social media might not be the right career for you.

So is social media a good career path? It depends. Are you fast-paced? And do you like change? If you answered yes to both, social media might be a promising career.

Is There Any Alternative To Social Media?

Yes, there are other career options. However, the closest to social media are not many careers.

Some alternative careers include:

1. Blogging/ Vlogging:

If you’re creative and like to write, then blogging might be a promising career for you. You can write about any topic you want and do it on your schedule.

However, blogging is not as immediate as social media. And it’s also not as interactive.

But, it needs luck and good content to be popular. Many bloggers spend years to be successful.

Vlogging is also a possibility. This is when you create video content instead of written content.

Bloggers

You work with brands and get paid to promote their products.

But, like blogging, vlogging is not as immediate or interactive as social media. And it can also take a long time to become successful.

2. SEO:

If you’re good at research and like to analyze data, then SEO might be a promising career.

You’ll work with brands to help them improve their ranking on search engines.

This is a more technical career than social media. But, it can be just as fast-paced. And, like social media, things can change quickly.

3. Public Relations:

Public relations might be a promising career if you’re good at communicating and like building relationships.

You’ll work with brands to help them manage their reputation. But, again, this is a more traditional career than social media.

PR is about long-term relationships. And it’s not as immediate or fast-paced as social media.

Frequently Asked Questions

Here we have crafted for you a FAQ section. It will hopefully answer some of the queries you might have about social media as a career.

1 What Is The Highest Paying Social Media Job?

There is no definitive answer to this question as welding salaries can vary. They depend on a number of factors such as experience, location, and employer.

But as per the salaries mentioned above, a social media manager earns the highest salary in the industry.

2 Is Social Media A Good Career For The Future?

Social media is the future. It’s a growing industry with a lot of potential. Tomorrow will see even more social media jobs than there are today.

Your skills will always be in demand. And as long as you’re good at what you do, you’ll always have a job in social media.

3 Is Social Media Still A Good Career In 2023?

2023 is still a few months away. But, as social media is a growing industry, it’s likely that it will still be a good career in 2023.

2023 might be an even better year for social media than 2022. Because the dynamics of social media are always changing. There’s always room for growth in this career.

4 Is Social Media A Good Career For A Woman?

Women are now more than ever in social media. In fact, women make up the majority of social media users.

So, yes, social media is a good career for a woman. There is a level of creativity, interaction, and multitasking required for social media success. And women are often well-suited for this career.

Final Word:

So is social media a good career path? It depends. If you’re fast-paced, social media can be a promising career for you.

But, if you’re not good at handling change or stress, social media might not be the right career for you.

Other career options are similar to social media. But they’re not many. So, if you’re thinking about a social media career, you should go for it.

Last Updated on 2 weeks by Shahzaib Arshad

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